Privacy Policy

Privacy Policy

Effective Date: May 19, 2025
Last Updated: May 19, 2025

The Greensboro Area Convention and Visitors Bureau (“Visit Greensboro,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your information, and outlines your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) for individuals located in the European Economic Area (EEA).

1. Information We Collect

Information You Provide Directly

You may provide personal data when you:

• Fill out a contact or inquiry form
• Use the Client Extranet
• Enter a contest or sweepstakes
• Sign up for our newsletters or emails
• Request materials or information

This may include:

• Name
• Email address
• Phone number
• Mailing address
• Company/organization (if applicable)
• Any additional details you choose to provide

Information Collected Automatically

We collect non-personal information automatically when you use our website, such as:

• IP address
• Browser type and version
• Device type
• Referring URL
• Pages visited
• Date and time of visit

This information is used to maintain website functionality and improve performance. It is not normally linked to personally identifiable information unless necessary for security or legal purposes.

2. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze website traffic. Some cookies are essential to the website’s functionality, while others help us understand user behavior or serve marketing content.

Your Choices:

You can manage your cookie preferences using the cookie banner on our website or by adjusting your browser settings.

EU users will be asked to opt in to non-essential cookies in compliance with GDPR.

3. Legal Basis for Processing Personal Data (GDPR)

If you are located in the EEA, we process your personal data under one or more of the following lawful bases:

• Consent – When you have given clear permission for us to process your data for a specific purpose
• Contractual necessity – To fulfill a request or contract (e.g., delivering materials you’ve requested)
• Legal obligation – When processing is required by law
• Legitimate interests – To improve our services, maintain security, and promote tourism in Greensboro, provided your rights do not override these interests

4. How We Use Your Information

We may use your information to:

• Respond to inquiries or requests
• Provide access to the Client Extranet
• Send newsletters, updates, or promotional materials (if you opt in)
• Administer sweepstakes or contests
• Improve our website and user experience
• Comply with legal obligations and enforce our terms

We do not use your personal data for automated decision-making or profiling.

5. How We Share Your Information

We do not sell or rent your personal data. We may share information:

• With trusted vendors and service providers (e.g., website hosting, analytics) under strict confidentiality agreements
• To comply with legal requirements (e.g., court orders or subpoenas)
• To enforce our Terms of Use or protect our rights, users, or the public

6. International Data Transfers

Our organization is based in the United States. If you are located outside the U.S., your data may be transferred to and processed in countries that may not provide the same level of data protection as your home jurisdiction.

When transferring personal data from the EEA, we implement appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Other legally recognized transfer mechanisms

7. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, contractual, or reporting obligations.

When we no longer need your information, we will securely delete or anonymize it.

8. Your Rights (EEA Residents)

If you are located in the EEA, you have the following rights under GDPR:

• Right of access – Request a copy of your personal data
• Right to rectification – Request corrections to inaccurate or incomplete data
• Right to erasure – Request deletion of your data in certain circumstances
• Right to restrict processing – Request we limit the use of your data
• Right to object – Object to processing for direct marketing or legitimate interest
• Right to data portability – Receive your data in a commonly used format
• Right to withdraw consent – At any time, without affecting prior processing
• Right to lodge a complaint – With your local data protection authority

To exercise your rights, contact us at: info@VisitGreensboroNC.com
Please include enough information for us to verify and respond to your request.

9. Data Security

We use administrative, technical, and physical safeguards to protect your personal data from loss, misuse, or unauthorized access. These include secure servers, restricted access, and encrypted transmissions where appropriate.

You are responsible for keeping your account credentials confidential (if applicable) and logging out after use.

10. Unsubscribing and Preferences

You can unsubscribe from marketing emails at any time using the unsubscribe link in our messages.

To update your preferences or opt out of communications entirely, email: info@VisitGreensboroNC.com

11. Data Controller Contact Information

Data Controller:
Greensboro Area Convention and Visitors Bureau
2411 West Gate City Boulevard,

Greensboro, NC 27403
info@VisitGreensboroNC.com

336.274.2282

12. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we do, we’ll revise the “Effective Date” at the top. We encourage you to review this policy regularly.

13. Questions?

For questions about this Privacy Policy or our data practices, contact us at:
info@VisitGreensboroNC.com