At the Greensboro Area Convention and Visitors Bureau, we’re passionate about showcasing all that our city has to offer—from world-class attractions and events to local businesses that shape our community’s unique character. If you’re enthusiastic about making a meaningful impact, supporting the local economy, and helping others experience the best of Greensboro, we invite you to explore a career with us.
CURRENT JOB OPPORTUNITIES
Department: Sales
Reports To: Chief Business Officer
Location: Greensboro, NC
Type: In Office
About the Role:
The Sales Manager drives direct sales and business development for Visit Greensboro,
securing meetings, conventions and community events. This role independently
manages a sales pipeline, builds strong client relationships, and closes business that
supports Greensboro’s economic growth and Visit Greensboro’s strategic goals.
How You’ll Support Our Clients and Team
● Support clients: Understand their event needs and provide knowledgeable,
responsive service that builds confidence in choosing Greensboro.
● Inform strategic decisions: Maintain an accurate sales pipeline and clear
performance reports to support the Chief Business Officer’s forecasting and
planning.
● Coordinate client experiences: Work with the Sales and Marketing Coordinator
to communicate client needs and deliver tailored site visits and experiences that
help secure business.
Key Responsibilities:
Direct Sales & Business Development:
● Identifies and actively pursues new business opportunities across various market
segments to meet and exceed ambitious booking and revenue targets.
● Conducts persuasive sales presentations and negotiations, and closes deals to
secure meetings, conferences, and events for Greensboro.
● Manages a personal sales pipeline from lead generation to post-booking
follow-up, ensuring a high level of client satisfaction.
● Contributes directly to business development objectives.
Client Relationship Management:
● Cultivates and maintains strong, long-term relationships with key clients, event
planners, and industry partners.
● Serves as the primary point of contact for assigned accounts, ensuring client
needs are met and leading to high rebooking rates.
Agile Participation & Collaboration:
● Participates in agile ceremonies (e.g., sprint planning, daily stand-ups) to align
sales efforts with overall team goals.
Performance Monitoring & Reporting:
● Manages and tracks all sales activities and client data accurately within the CRM
system.
● Provides regular reports to the CBO on sales performance, pipeline health, and
market trends.
Team Environment & Additional Duties:
As a close-knit team of approximately fifteen staff, we embrace a collaborative culture
where everyone pitches in. Like all roles in our organization, this position requires
flexibility and willingness to assist with other duties as needed to support our shared
goals.
Qualifications:
Education: Bachelor's degree in Sales, Marketing, Hospitality Management, or a
related field. Other fields will be considered based on experience and relevance.
Experience:
● 2+ years of progressive sales experience in the tourism, hospitality, or events
industry, with a proven track record of successfully meeting and exceeding sales
targets.
● Demonstrated expertise in managing a sales pipeline, conducting high-level
negotiations, and building long-term client relationships.
● Strong understanding of the meetings and conventions industry.
● Experience working in or adapting to an agile organizational framework is
preferred.
Skills:
● Exceptional negotiation and closing skills.
● Strategic and proactive mindset, with a strong ability to identify and capitalize on
business opportunities.
● Outstanding communication, presentation, and interpersonal skills, with a
professional and client-focused demeanor.
● Highly organized and results-oriented, with the ability to manage a demanding
sales pipeline in a fast-paced environment.
● Proficient in CRM software and sales management tools.
Travel & Work Hours:
● This position frequently requires working evenings and weekends as necessary
to support client events, site visits, and industry functions.
● Regular travel is required, both regionally within North Carolina and nationally for
sales missions, trade shows, and client meetings.
● As an aggressive sales role, the ideal candidate must demonstrate a high degree
of drive and dedication to secure new business and ensure full client satisfaction
from booking through event execution.
Department: Sports Sales
Reports To: Sports Sales Director, Chief Business Officer
Location: Greensboro, NC
Type: In Office
About the Role:
The Sports Sales Manager drives direct sales and business development for Visit
Greensboro, securing amateur, collegiate, youth, and professional spectator sporting
events. This role independently manages a sports sales pipeline, builds strong client
relationships, and closes business that fuels direct hotel occupancy and supports
Greensboro's reputation as an elite athletic host city.
How You'll Support Our Clients and Team:
● Support clients: Understand national governing bodies and tournament
organizers' needs, providing comprehensive bid packages, hotel room block
coordination, and customized site inspections to build confidence in choosing
Greensboro.
● Inform strategic decisions: Maintain an accurate sales pipeline, regular event
forecasts, and pipeline visibility to support local venues, hoteliers, and the Director
of Sports Sales in optimizing scheduling, staffing, and revenue.
● Coordinate client experiences: Work with the Visit Greensboro marketing team
to communicate event specifications and attendee demographics, delivering
tailored community welcome activations and smooth event handoffs.
Key Responsibilities:
Direct Sales & Business Development:
● Identifies and actively pursues new tournament rights holders, sports sanctioning
bodies, and event organizers across regional and national markets.
● Conducts data-driven bid proposals, persuasive sales presentations, and
negotiates facility availability to secure sporting events for Greensboro.
● Manages a personal sales pipeline from initial lead qualification through contract
execution, ensuring a high level of client satisfaction.
Client Relationship Management:
● Cultivates and maintains strong collaborative alliances with Guilford County
athletic venues, hotel partners, and sports sanctioning bodies.
● Curates and leads immersive destination site inspections, serving as the primary
contact to secure multi-year commitments and recurring tournament rotations.
Participation & Collaboration:
● Collaborates cross-functionally to rapidly identify and eliminate pipeline
bottlenecks, pivot competitive bid strategies, and produce targeted sports
collateral.
Performance Monitoring & Reporting:
● Manages and tracks all sales activities, communications, and booking milestones
accurately within the CRM system.
● Provides regular reports to leadership on projected room nights, direct visitor
spending, attendance estimates, and economic impact assessments.
Team Environment & Additional Duties:
As a close-knit team, we embrace a collaborative culture where everyone pitches in.
Like all roles in our organization, this position requires flexibility and willingness to assist
with other duties as needed to support our shared goals.
Qualifications:
Education:
Bachelor’s degree in Sports Management, Hospitality/Tourism Management, Business
Administration, Marketing, or equivalent practical experience.
Experience:
● Minimum of 1 year of proven sales success in sports event recruitment,
destination marketing (DMO/CVB), athletic facility management, or hospitality
sales.
● Demonstrated expertise in managing a sales pipeline, negotiating high-value
tournament contracts, and building long-term client relationships.
● Familiarity with sports sanctioning bodies and governing bodies
Skills:
● Exceptional negotiation and closing skills.
● Analytical ability to calculate room night demand, economic impact models, and
event return on investment.
● Outstanding communication and high-caliber presentation skills, with a passionate
commitment to promoting Greensboro's sports assets.
● Genuine passion for the sports industry & Greensboro as a whole
● Proficient in CRM platforms and a Google Workspace
Travel & Work Hours:
● This position frequently requires working evenings and weekends as necessary to
support client events, site visits, and industry functions.
● Regular travel is required, both regionally within North Carolina and nationally for
sales missions, trade shows, and client meetings.
● As an aggressive sales role, the ideal candidate must demonstrate a high degree
of drive and dedication to secure new business and ensure full client satisfaction
from booking through event execution.